Промпты для ИИ-видео: 100 рабочих примеров 2026
Промпты для ИИ-видео — это не просто описание картинки. Это режиссёрская инструкция, которая задаёт всё: субъект, действие, камеру, свет, стиль. Разница между «красивым видео» и «случайным мусором» — в том, насколько точно вы эту инструкцию написали. В этой статье — 100 реальных промптов, которые работают прямо сейчас в Runway, Kling, Hailuo, Sora и Veo 3.
Структура идеального промпта
Прежде чем переходить к примерам — мастер-формула:
[СУБЪЕКТ + ОПИСАНИЕ] [ДЕЙСТВИЕ]. [ОКРУЖЕНИЕ]. [ПЛАН], [РАКУРС]. [ДВИЖЕНИЕ КАМЕРЫ]. [СТИЛЬ + ОСВЕЩЕНИЕ]. [ТЕХНИЧЕСКИЕ ПАРАМЕТРЫ].
Подробнее о составлении промптов: Промпты для генерации видео: лучшие шаблоны 2025
Промпты для бизнеса и маркетинга
Корпоративные и B2B (1–5)
1. Professional executive in navy suit presenting growth charts on a holographic display. Modern glass conference room, city view. Medium wide shot. Slow dolly in. Corporate aesthetic, cool daylight, clean blue tones. 4K cinematic, sharp.
2. Team of diverse professionals brainstorming around a circular table with tablets and coffee. High-angle wide shot. Slow pan. Warm collaborative atmosphere, soft natural light. Documentary style, 4K.
3. CEO signing a major deal contract at a polished mahogany desk, handshake in slow motion. Close-up on hands. Static then tilt up to faces. Professional formal look, warm rim light. Cinematic 4K, anamorphic.
4. Aerial view of a modern office building at sunrise, people arriving for work. Extreme wide shot, drone. Slow descending. Corporate optimistic tone, golden hour light. 4K, photorealistic.
5. Business consultant pointing at data dashboard on large screen, explaining to client. Medium shot. Slight push in. Clean tech aesthetic, white and blue, soft studio light. 4K sharp.
Стартапы и технологии (6–10)
6. Developer typing on laptop, multiple screens with code in background, coffee steam rising. Close-up with shallow depth of field. Static. Dark hacker aesthetic, green screen glow. 4K cinematic.
7. Futuristic startup office with transparent glass partitions, team working, ideas on whiteboards. Wide establishing shot. Slow pan left. Bright modern aesthetic, warm whites and plants. 4K, airy.
8. Hands holding a sleek smartphone displaying a new app, UI animating smoothly. Close-up. Slight rotation. Clean product shot, white background, soft rim light. Photorealistic 4K.
9. Data visualization flowing like rivers of light through dark space, nodes connecting. Macro extreme close-up. Slow rotation. Deep tech aesthetic, cyan and purple glow. CGI quality, 4K.
10. Robot hand and human hand nearly touching, Michelangelo style, soft light. Close-up, slightly low angle. Static. Dramatic warm light on dark background. Cinematic 4K, anamorphic lens flare.
Промпты для e-commerce и продуктов
Товарные видео (11–15)
11. Luxury perfume bottle rotating 360 degrees on a glossy black surface, light catching the crystal facets. Extreme close-up, macro. Static with gentle orbit. Dark premium aesthetic, white rim lighting, gold accents. 4K photorealistic, ultra sharp.
12. Running shoes splashing through a puddle in slow motion, water droplets frozen in air. Low angle close-up. Tracking shot. Dynamic sports aesthetic, dark wet pavement, neon reflections. 4K, 120fps slow motion.
13. Luxury watch being placed on a wrist in slow motion, gears visible through sapphire crystal. Extreme close-up. Static. Dark premium look, dramatic side lighting, silver and black. 4K, ultra detailed.
14. Electric car door opening automatically, interior lighting up, shot from driver's perspective. POV medium shot. Slow push in. Premium automotive aesthetic, dark showroom, LED highlights. Cinematic 4K.
15. Skincare cream being applied to smooth skin in slow motion, texture visible. Macro extreme close-up. Gentle zoom. Soft pastel aesthetic, dewy morning light, white and peach tones. 4K beauty commercial.
Еда и напитки (16–20)
16. Artisan coffee being poured over ice in slow motion, caramel swirls forming. Extreme close-up. Static, high angle. Warm cafe aesthetic, rich browns and caramels, soft bokeh. 4K food photography style.
17. Fresh pasta being tossed in a pan with olive oil and herbs, close-up of steam and sizzle. Extreme close-up. Slight handheld. Warm rustic Italian aesthetic, terracotta and warm wood. Cinematic 4K.
18. Champagne cork popping in ultra slow motion, bubbles exploding outward. Close-up, high speed. Static. Celebratory luxury aesthetic, dark background, gold and silver. 4K, 240fps.
19. Fresh vegetables being chopped, water droplets in motion. Close-up, slight overhead. Slow motion. Clean healthy aesthetic, bright natural light, green and white. 4K, sharp.
20. Chocolate being poured over a dessert in slow motion, perfect glossy stream. Extreme close-up. Static. Dark indulgent aesthetic, rich browns, soft warm light. 4K food commercial.
Промпты для природы и атмосферных сцен (21–30)
21. Waves crashing on rocky coastline at golden sunset, spray catching the light. Wide shot, low angle. Static with slight sway. Dramatic cinematic nature, warm golden tones. 4K, slow motion.
22. Dense forest in autumn fog, shafts of light breaking through colorful canopy. Wide shot, low angle. Slow dolly forward. Mystical atmospheric aesthetic, gold and amber, volumetric light. 4K cinematic.
23. Northern lights dancing over snowy mountain landscape, reflection in frozen lake. Extreme wide shot. Timelapse. Majestic nature aesthetic, deep blues and greens, starry sky. 4K.
24. Hummingbird hovering in slow motion before a flower, wings blurred, beak extended. Macro close-up. Static. Nature documentary style, lush green background, soft diffused light. 4K, 120fps.
25. Desert sand dunes at sunrise, wind creating ripple patterns, vast empty landscape. Aerial drone. Slow descending. Cinematic desert aesthetic, warm ochres and oranges. 4K, photorealistic.
26. Tokyo street at midnight, neon signs reflected in rain-wet pavement, pedestrians with umbrellas. Wide shot, low angle. Slow tracking. Cyberpunk aesthetic, neon pinks and blues. 4K cinematic.
27. New York City skyline at blue hour from rooftop, lights turning on one by one. Extreme wide shot. Slow timelapse. Cinematic city aesthetic, deep blues and warm orange windows. 4K.
28. Busy subway station, commuters rushing, long exposure light trails. Low angle wide shot. Static. Urban documentary style, cool fluorescent light, motion blur. Cinematic 4K.
29. Empty European cobblestone street at dawn, cafe chairs being set out, first light on buildings. Wide shot. Slow pan. Quiet romantic aesthetic, warm morning gold, soft shadows. 4K.
30. London fog over the Thames at dawn, bridges barely visible, rowing team in foreground. Wide cinematic shot. Static. Moody atmospheric aesthetic, cool grey blues. 4K, film grain.
Промпты для рекламы и брендинга (31–45)
Lifestyle и мода (31–35)
31. Young woman in flowing summer dress on a cliff overlooking the ocean at sunset. Wide shot. Slow orbit. Free lifestyle aesthetic, warm golden hour, soft wind movement. Cinematic 4K.
32. Fashion model in all-black outfit on minimalist white set, confident walk toward camera. Medium wide shot. Slow tracking. High fashion editorial, hard rim lighting. 4K.
33. Athlete completing a marathon, crossing finish line, arms raised, crowd blurred. Medium shot, low angle. Slight handheld. Triumphant sports aesthetic, warm crowd light. Cinematic 4K.
34. Friends laughing around a bonfire at night, faces lit by warm flames, golden light dancing. Medium wide shot. Handheld. Warm nostalgic aesthetic, orange and gold, bokeh stars. 4K.
35. Morning coffee ritual, sunlight through window, steam from cup, slow sip. Close-up. Static. Cozy latte aesthetic, warm tones, soft morning light. 4K, shallow depth of field.
Здоровье и медицина (36–40)
36. Doctor reviewing MRI scan on tablet, holographic model rotating beside them. Close-up, slight low angle. Slow push in. Clean clinical aesthetic, white and blue. 4K, photorealistic.
37. Yoga practitioner in lotus position at sunrise on mountain peak, mist below. Wide shot. Slow crane up. Spiritual wellness aesthetic, golden hour, warm tones. 4K cinematic.
38. Scientist examining cells under microscope, colorful fluorescent cells visible on screen. Close-up. Static. Clean lab aesthetic, bright scientific look, blue and green glow. 4K.
39. Runner in slow motion on forest trail, morning dew on leaves, breath visible. Medium tracking shot. Handheld. Athletic outdoor aesthetic, cool morning light, green and grey. 4K, slow motion.
40. Nutritious meal prep in bright kitchen, colorful ingredients arranged artfully. High angle overhead. Slight dolly out. Clean healthy lifestyle aesthetic, white kitchen, natural light. 4K.
Архитектура и недвижимость (41–45)
41. Modern glass villa at dusk, interior lights glowing, pool reflecting sky. Wide establishing shot. Slow orbit. Premium real estate aesthetic, blue hour, warm interior contrast. 4K cinematic.
42. Interior of a minimalist penthouse, floor-to-ceiling windows, city view. Wide shot. Slow pan left. Luxury interior design aesthetic, white and natural oak, soft ambient light. 4K.
43. Aerial view of coastal resort, turquoise water, white villas, palm trees. Drone extreme wide. Slow descending. Paradise luxury aesthetic, warm tropical light. 4K photorealistic.
44. Historic cathedral interior, light shafts through stained glass, dust particles. Wide shot tilting up. Slow crane. Awe-inspiring aesthetic, rich colored light, stone texture. 4K cinematic.
45. Construction timelapse of a skyscraper, steel skeleton rising over months. Extreme wide, static. Fast timelapse. Industrial progress aesthetic, changing sky and light. 4K.
Промпты для социального контента (46–60)
Образование и мотивация (46–55)
46. Teacher writing formula on whiteboard, students engaged, afternoon light. Medium wide shot. Slow pan. Warm educational aesthetic, soft daylight. 4K documentary.
47. Online course presenter speaking to camera, slides on screen behind, modern home studio. Medium shot. Static. Clean professional aesthetic, neutral background, ring light. 4K sharp.
48. Student reading book in library, golden afternoon light, paper notes everywhere. Close-up. Slight dolly. Study aesthetic, warm amber and white, bokeh books. 4K.
49. Hands drawing a mind map with colorful markers, ideas connecting. Close-up overhead. Slight zoom out. Creative brainstorm aesthetic, white paper, bold colors. 4K.
50. Graduation ceremony moment, cap thrown in air in slow motion, confetti falling. Medium wide shot. Slight slow motion. Celebratory achievement aesthetic, bright day, blue sky. 4K.
51. Person standing on mountain summit at sunrise, arms outstretched, epic landscape. Wide shot, low angle. Slow crane up. Epic achievement aesthetic, golden morning light. 4K cinematic.
52. Hands planting a seed in soil, time-lapse of sprout emerging and growing. Close-up. Static. Growth metaphor, natural earthy tones, warm light. 4K.
53. Empty road stretching to horizon at sunrise, traveler silhouette walking forward. Wide shot. Slow dolly forward. Journey metaphor, warm orange sky, long shadows. Cinematic 4K.
54. Cityscape at dawn, single light turning on in office building while rest are dark. Wide shot. Static. Ambition aesthetic, blue hour transitioning to gold. 4K.
55. Hand holding compass over topographic map, trail marked ahead. Close-up. Slight rotation. Adventure planning aesthetic, natural tones, warm table light. 4K, macro.
Фантастика и анимация (56–60)
56. Glowing portal opening in the middle of a forest at night, particles of light floating out. Wide shot. Slow push in. Fantasy magical aesthetic, deep teal and gold glow, mist. CGI quality 4K.
57. Futuristic city with flying cars, holographic billboards, towering glass spires. Aerial establishing. Slow fly-through. Sci-fi utopia aesthetic, warm and silver. 4K, CGI.
58. Crystal cave with bioluminescent formations, light reflecting on water surface. Wide shot from entrance. Slow dolly in. Magical underground aesthetic, blues and purples. 4K cinematic.
59. Dragon perched on castle tower at sunset, wings spread, silhouette against orange sky. Wide shot. Slow orbit. Epic fantasy aesthetic, warm dramatic sunset. 4K.
60. Space station exterior, Earth below, astronaut performing EVA, stars in background. Wide shot. Slow tracking. Realistic space aesthetic, hard light, deep black. 4K photorealistic.
Промпты под конкретные платформы (61–72)
Runway Gen-4 (61–63), Kling AI (64–66), Hailuo AI (67–69), Veo 3 со звуком (70–72):
61. (Runway) A red sports car driving through winding mountain road at golden hour, camera tracking. Aerial tracking shot. Dramatic automotive aesthetic, warm gold light. 4K cinematic.
62. (Runway) Architect reviewing 3D building model on holographic display. Medium shot. Slow push in. Modern professional aesthetic, clean studio, blue and white. 4K.
63. (Runway) Surgeon using robotic arms in advanced operating theater, precision movements. Close-up. Static. Clean medical aesthetic, bright operating room light. 4K.
64. (Kling) Documentary walk through busy Tokyo fish market at dawn, vendors setting up. Wide shot. Handheld tracking. Authentic documentary aesthetic, cool morning light. 4K.
65. (Kling) Extended slow-motion of rain falling on city street, reflections, splashes. Low wide angle. Static. Contemplative rain aesthetic, cool blues and greys. 4K, slow motion.
66. (Kling) Long take of chef preparing sushi, continuous shot from prep to plating. Wide to close. Tracking. Culinary documentary style, warm soft kitchen light. 4K.
67. (Hailuo) Young woman turning from window to smile at camera, morning light. Close-up. Static, slight push in. Warm lifestyle aesthetic, golden morning light. Realistic 4K.
68. (Hailuo) Small child blowing dandelion seeds in a sunlit field, seeds floating away. Medium shot. Slow motion. Tender family aesthetic, warm afternoon light, green bokeh. 4K.
69. (Hailuo) Barista pouring latte art heart in coffee cup on wooden counter. Close-up. Static, slight overhead tilt. Cozy cafe aesthetic, warm browns. 4K.
70. (Veo 3 + звук) Press conference: speaker at podium addressing crowd. Wide shot. Sound: crowd murmur, camera clicks. Professional journalism aesthetic. 4K.
71. (Veo 3 + звук) Thunderstorm over ocean, waves crashing, lightning in distance. Wide dramatic shot. Sound: thunder, waves, rain. Epic nature aesthetic, dark skies. 4K.
72. (Veo 3 + звук) Street musician playing guitar in subway station. Medium wide. Handheld. Sound: guitar, station echo. Urban documentary aesthetic, warm ambient light. 4K.
Негативные промпты (73–75)
Добавляйте к любому промпту для фильтрации артефактов:
73. [Ваш промпт]. Negative prompt: blurry, low quality, watermark, text overlay, distorted faces, extra limbs, cartoon, anime, overexposed, shaky, artifacts.
74. [Промпт с людьми]. Negative prompt: deformed hands, extra fingers, unnatural movement, flickering, morphing faces, uncanny valley effect.
75. [Природный промпт]. Negative prompt: fake looking, CGI artifacts, oversaturated, plastic texture, unnatural colors, timeline inconsistency.
Продвинутые техники и специальные задачи (76–90)
76. SCENE: Busy trading floor. SUBJECT: Trader in white shirt watching multiple screens. CAMERA: Close-up face, pull back to reveal full floor. MOVEMENT: Slow zoom out. STYLE: Financial thriller, blue screen glow, high contrast. 4K.
77. Start with extreme close-up of eye, slowly pull back to reveal face → street → city. Continuous pull back. Epic reveal. Cinematic 4K, smooth dolly out.
78. Begin from underwater looking up at swimmer, camera rises through water surface into air. Seamless transition. Underwater cool blue then sky blue. 4K, photorealistic.
79. Golden hour timelapse: sun descending, shadows lengthening, colors shifting gold → orange → red, city lights appearing. Wide city shot. Static. 4K timelapse.
80. Fog rolling in over harbor at dawn, visibility dropping, boat lights emerging through mist. Wide atmospheric shot. Static. Moody atmospheric, cool greys and blues. 4K.
81. Company logo assembling from particles of light on dark background. Center frame. Particles converge. Premium brand reveal, gold and white glow. 4K, CGI.
82. Brand colors flowing like liquid, merging and separating in slow motion. Abstract overhead. Static. Brand identity aesthetic, rich palette. 4K, fluid simulation.
83. Data bar chart animating and growing, each bar a different color. Clean white background. Animated. Modern infographic aesthetic, bold colors. 4K.
84. World map with glowing points appearing across continents, lines connecting them. Wide overhead. Static with gradual reveal. Global network aesthetic, dark bg, cyan glow. 4K.
85. Dramatic title card: dark background with lightning effect, bold text area in center, particles. Wide. Static. Epic cinematic opener, deep black and electric blue. 4K.
86. Happy customer looking at product with satisfaction, genuine smile, natural home. Medium close-up. Slight handheld. Authentic testimonial aesthetic, warm natural light. 4K.
87. Before/after split screen: left showing problem, right showing solution. Wide shot, split. Static. Clean comparison aesthetic, neutral background. 4K.
88. Countdown timer on sleek dark screen, numbers dropping, particles exploding at zero. Close-up. Static then burst. Product launch aesthetic, bold countdown. 4K.
89. Gift box on pedestal, ribbon unwrapping, product revealed with light burst. Medium shot. Slight push in. Premium reveal aesthetic, soft warm light. 4K.
90. Door opening dramatically to reveal bright new world behind it. Medium wide. Push in through door. Transformation metaphor, dark to bright. 4K cinematic.
Универсальные «усилители» промптов (91–100)
Добавляйте к любому промпту для улучшения качества:
91. ...cinematic color grading, anamorphic lens flare, 4K, photorealistic, sharp focus
92. ...shot on ARRI Alexa, ProRes 4K, professional color grade, film grain, depth of field
93. ...golden hour lighting, warm rim light, volumetric atmosphere
94. ...ultra slow motion, 240fps, motion blur on fast elements
95. ...documentary style, handheld camera, natural light, authentic feel
96. ...dark moody aesthetic, high contrast, dramatic shadows, noir
97. ...bright airy aesthetic, soft diffused light, pastel tones, clean
98. ...epic wide angle, dramatic sky, vast landscape, sweeping movement
99. ...intimate close-up, shallow depth of field, bokeh background, personal
100. ...timelapse, sky movement, light changing, long exposure effect
Заключение
100 промптов — это старт. Настоящая библиотека строится через практику: берёте шаблон, адаптируете под задачу, сохраняете то, что сработало. Через 50–100 генераций у вас будет личный арсенал промптов, заточенный под ваш бизнес и стиль.
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